APP STORE OPTIMIZATION
Get your app discovered by millions – without spending millions on ads.
We optimise your app’s visibility in the App Store and Google Play so the right users find you, download your app, and keep coming back.
Why ASO is the most cost-effective growth channel for mobile apps
Over 65% of app downloads come directly from app store searches. If your app doesn’t show up when users search for what you do, you’re invisible to millions of potential users every day.
App Store Optimization is the process of improving your app’s visibility and conversion rate within the App Store (iOS) and Google Play Store (Android). Think of it as SEO for mobile apps – but with its own rules, algorithms, and best practices.
At Stragenix, we combine keyword research, creative asset testing, review management, and competitive intelligence to build ASO strategies that consistently grow your organic downloads – reducing your dependency on paid acquisition.
App Keyword Research & Optimization
We identify the highest-opportunity keywords for your app using advanced ASO tools, competitor analysis, and search volume data. Then we strategically place them across your title, subtitle, keyword field, and description.
Creative Asset Optimization
Your app icon, screenshots, and preview videos are the biggest conversion lever. We A/B test every visual element to maximize your store listing conversion rate – turning more views into downloads.
Ratings & Review Management
Higher ratings = higher rankings. We implement ethical review prompt strategies, help you respond to negative reviews, and build a system that turns happy users into 5-star advocates.
App Store Localization
Expand into new markets by localizing your app listing for different languages and regions. We handle keyword research, translation, and cultural adaptation for each target market.
Competitor & Market Analysis
We continuously monitor your competitors’ ASO strategies – their keywords, creative changes, ranking movements, and review sentiment – so you always stay one step ahead.
Google Play Store (Android)
Title, short description, full description, screenshots, feature graphic, promo video, and store listing experiments – optimised for Google Play’s keyword indexing and ranking factors.
ASO audit & opportunity analysis
We audit your current store listings, analyze competitor strategies, identify untapped keywords, and benchmark your conversion metrics. You get a clear picture of where you stand and where the opportunities are.
Strategy & optimization
We build a keyword map, rewrite your store listing copy, design and test creative assets, and implement review management – all based on data, not guesswork.
Test, measure, iterate
ASO is never set-and-forget. We run A/B tests on creatives, monitor keyword rankings weekly, track seasonal trends, and continuously refine the strategy to compound growth month over month.
280%
Average increase in organic downloads
45%
Average improvement in conversion rate
3x
Reduction in cost-per-install vs. paid ads
50+
Apps optimized across iOS & Android
Why apps choose Stragenix for ASO
Data-first approach
Every decision – keywords, creatives, copy – is backed by real data from advanced ASO tools, not opinions or templates.
Both stores, one team
We optimize for iOS and Android simultaneously, understanding the unique algorithms and best practices of each platform.
Creative + technical
Most ASO agencies focus only on keywords. We combine keyword optimization with creative asset testing – the two biggest levers for growth.
Frequently asked questions
ASO (App Store Optimization) is the process of optimizing your mobile app to rank higher in app store search results. While the principles are similar to SEO, the ranking factors, algorithms, and optimization techniques are completely different for the App Store and Google Play.
Initial ranking improvements can happen within 2-4 weeks after optimization. Significant, sustained growth typically builds over 2-3 months as we iterate on keywords and creative assets.
Yes. We optimize for both the Apple App Store and Google Play Store. Each platform has unique ranking factors and we tailor our strategy accordingly.
ASO doesn’t replace paid ads entirely, but it significantly reduces your dependency on them. Most of our clients reduce their paid spend by 30-50% while growing total downloads – because organic users are free.
We use industry-leading ASO platforms including App Annie, Sensor Tower, AppTweak, and SplitMetrics for keyword research, competitive intelligence, A/B testing, and analytics.